Monday, November 22, 2010

Remove The '&'

This flashing sign logo was re-designed at the whim of the Nevada Contractor's Board who received a complaint from a member who expressed concern that the '&' implied a wider range of maintenance services that surpassed the plumbing maintenance business license.

Did you know that competitors could file a complaint against your business for advertising? With all the meaning tied into the '&' symbol, it was removed for this latest logo update.

In addition to the '&'-symbol being removed, the flashing lights were updated from solid yellow fills ('on') and orange bulbs ('off'), to solid yellow bulbs with outer glows ('on') and yellow outlines with no fill or outer glow ('off') for a realistic, glass-like appearance.

1 comment:

Las Vegas Print Design said...

Hi, Very awesome post. I like it and also bookmarked it. thanks for sharing