Advanced Spine & Rehabilitation (Henderson, Nevada)

This trifold brochure was customized for Advanced Spine & Rehabilitation in Henderson, Nevada to help communicate the clients' services to their audience including the advanced technology that sets their chiropractic and rehabilitative services apart from the competition.

One of the most unique qualities of service provided by Advanced Spine & Rehabilitation is their meticulous documentation practices, because each time a patient visits - the doctors record how their patients condition has progressed since their last visit, and a chronological history of every treatment patients receive is monitored so that only beneficial therapies  are continued.

While some chiropractic offices possess x-ray technology that many times lacks the diagnostic capabilities to identify the source of patients' pain (diagnostic information lost in static imagery); the Digital Motion X-ray (DMX) technology is unmatched because recorded video of patients' movement provides visual evidence that may prove beneficial in courtroom settings for victims of car accidents, work-related or other serious injuries. The Multi-Cervical Unit (MCU) by BTE Technologies helps patients work through neck injuries, whiplash injuries, and general cervical spine syndromes. The MedX machine reduces chronic lower back pain through spinal strengthening while simultaneously monitoring patients' progress with each exercise repetition.

In-office photographs were taken of most of the equipment the office has invested in with the exception of the Vax-Decompression machine, which was downloaded with permission from the Vax-D.net website and published at actual size with full 300 ppi (pixels-per-inch) resolution. The individual headshots and group photograph were shot in a studio; however, the graphic artwork was all customized by pSyCho jOe Designs. The doctors' faces are included on each of their business cards to help patients associate and familiarize a face with the name of the person rehabilitating them through their recovery.

Finally, the business card design needed to match the brand identity in color and design; therefore, the designs shown below reflect those needs with the inclusion of function so that appointments can be written on the reverse side of each individual doctor's personalized card. The final print production of this design would feature spot gloss printing on the front and on the back with the exception of the bottom portion of the card where appointment information is expected to be written-in with a pen.